KOVAS x meg shops
About Meg Shops:
Meg Shop is a locally made, women run independent clothing line designing easy pieces that fit into our ladies everyday life in Manhattan, Brooklyn, Toronto and beyond. Through creative personal styling and tailoring of each look our goal is to make every customer feel her best self and have fun in the process.
About the Collaboration:
For Meg's Summer 2017 Capsule collection, inspiration was taken from old folk lore and the motifs found in vintage embroideries. By using a print from Meg's current portfolio we created a hazier interpretation by using our classic blur-glitch techniques. The idea was to give the collection a print with softer edges but bold color blooms. Paying tribute to our data-mosh background, the flower repeat was placed over a more traditional stripe in order to balance with the digital lines. The final product has been placed into the Harper Halter Gown and the Slippery Dress made in Rayon and available at all Meg locations in Brooklyn, Manhattan and Toronto.